MECS3016 Commercial Uses of Social Media

Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar complete Module Outline: Module guide MECS3016 for 2018 to 2019

Week 12: Fan Cultures digital 

Week 11: Goffman and Social Media

Week 10: (7th December) Social Media and Public sphere

Week 9: (30th November) Uses and gratifications and social media

Week 8: Facebook and Surveillance

Week 7: Baudrillard and Social Media

Week 6: Digital Advertising

Week 5: Digital and Direct Marketing

Week 4: Marketing theories/Branding/Segmentation

Week 3: Marketing in an organisation

Week 2: Marketing Plan and SWOT analysis

Week 1: Marketing Defined/Social Media