MECS3016 Commercial Uses of Social Media

Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar complete Module Outline Module guide MECS3016 for 2017 to 2018 For Assignment 1 Example please see Blackboard. 

Week 12: Media audiences/theories & Social Media

Week 11: Applying Goffman to Social Media

Week 10: Digital Public Sphere/Echo Chambers

Week 9: Fan cultures and digital cultures

Week 8: Facebook, surveillance and power

Week 7: Baudrillard, hyperreality and social media

Week 6: Worcester Week

Week 5: Marketing Plan

Week 4: Marketing theories and market segmentation

Week 3: Marketing Strategies (Pricing) and Branding

Week 2: SWOT analysis Information

Week 2: Introducing Marketing Theories/Ideas

Week 1: Introducing Social Media/Marketing