Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar complete Module Outline: Module guide MECS3016 for 2018 to 2019
Week 1: Marketing Defined/Social Media
- PowerPoint: Marketing Defined/Social Media
- Notes: Marketing defined notes and Social media and marketing Notes
- Seminar Tasks:Week 1 Corporate Social Responsibility
- Reading Link: Rogers, S. and Thorson, E. (2017) Digital Advertising Theory and Research. Abingdon, Routledge. (see pp.37-39).
- Audio Recording:Marketing definitions and week-1-social-media-marketing