MECS3016 Commercial Uses of Social Media

Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar complete Module Outline: Module guide MECS3016 for 2018 to 2019

Week 12: Fan Cultures digital 


Week 11: Goffman and Social Media


Week 10: (7th December) Social Media and Public sphere


Week 9: (30th November) Uses and gratifications and social media


Week 8: Facebook and Surveillance


Week 7: Baudrillard and Social Media


Week 6: Digital Advertising


Week 5: Digital and Direct Marketing


Week 4: Marketing theories/Branding/Segmentation


Week 3: Marketing in an organisation


Week 2: Marketing Plan and SWOT analysis


Week 1: Marketing Defined/Social Media