MECS3016 Commercial Uses of Social Media

Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar Complete Module Outline Link: Module guide MECS3016 for 2019 to 2020

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Week 8: Social Media and Baudrillard/Political Economy


Week 7: Social Photos and Liquid Modernity 


Week 6: Digital Advertising


Week 5: Direct and Digital Marketing


Week 4: Marketing Segmentation and Branding


Week 3: Marketing in the Organisation


Week 2: Marketing Plan and SWOT analysis


Week 1: Marketing Defined/Social Media