MECS3016 Commercial Uses of Social Media

Here you will find pdf versions of Weekly Power Points/Notes/Recordings/Seminar Complete Module Outline Link: Module guide MECS3016 for 2019 to 2020

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Week 12: Shame and Social Media

Week 11: Media audience theories and social media

Week 10: Social Media and Addiction//diaspora//religion

Week 9: Facebook and Surveillance

Week 8: Social Media and Baudrillard/Political Economy

Week 7: Social Photos and Liquid Modernity 

Week 6: Digital Advertising

Week 5: Direct and Digital Marketing

Week 4: Marketing Segmentation and Branding

Week 3: Marketing in the Organisation

Week 2: Marketing Plan and SWOT analysis

Week 1: Marketing Defined/Social Media